The Govern transfers to the Consell almost 2 million for tourist promotion in Ibiza and Formentera
The institution of Ibiza and Formentera also signs an agreement to improve the image of the island in Germany. Conseller Josep Towers expresses a "moderate optimism" before the forecasts for this summer in Ibiza.
J. Ll. Ferrer the Insular Consell of Ibiza and Formentera will arrange during 2006 of at least 1.92 million euros to tourist promotion, thanks to the agreement that by this amount approved the Consell Executiu with the Balearic Institut of Turisme yesterday (Ibatur), organization that coordinates the autonomic money funds destinated to this aim.
The Consell has also signed an agreement with Turespaņa and wholesaler TUI to make a promotional campaign in Germany by a total amount of 600,000 euros. Insular conseller of Tourism, Jose Towers, announced after the Consell Executiu of yesterday that this department has given the approval to the agreement by which the Ibatur will yield to the Consell those almost two million, that will be invested in national campaigns as as much international. Torres emphasized that "this amount duplicates the amount which we had the year last through for concept". This way, "we will be able to have a good promotion of Ibiza and Formentera", he added. Campaign in Germany On the other hand, the Consell Executiu approved an agreement between the institution pitiusa, German turoperador TUI and Turespaņa to make a campaign of specific promotion in Germany by a total value of 600,000 euros, of which 200,000 will be contributed by the Consell. Tourist radio transmitters, magazines and showcases of travel agencies will be the supports of this campaign, that hope to reach about ten million potential tourists. Conseller Jose Torres, once reincorporated after recent fair ITB of Berlin, expressed a "moderate optimism" for the perspective of this summer, but he stated that all the Germanic wholesalers guarantee a good rate of anticipated reservations, which makes foretell ascents generalized in the German market. Also he discarded slopes because of the World-Cup of Football. He also emphasized "the great impact" that has caused to the web page dedicated to the cicloturismo that has started up the Consell and that informs on the routes created all over the Pitiüses.
J. Ll. Ferrer the Insular Consell of Ibiza and Formentera will arrange during 2006 of at least 1.92 million euros to tourist promotion, thanks to the agreement that by this amount approved the Consell Executiu with the Balearic Institut of Turisme yesterday (Ibatur), organization that coordinates the autonomic money funds destinated to this aim.
The Consell has also signed an agreement with Turespaņa and wholesaler TUI to make a promotional campaign in Germany by a total amount of 600,000 euros. Insular conseller of Tourism, Jose Towers, announced after the Consell Executiu of yesterday that this department has given the approval to the agreement by which the Ibatur will yield to the Consell those almost two million, that will be invested in national campaigns as as much international. Torres emphasized that "this amount duplicates the amount which we had the year last through for concept". This way, "we will be able to have a good promotion of Ibiza and Formentera", he added. Campaign in Germany On the other hand, the Consell Executiu approved an agreement between the institution pitiusa, German turoperador TUI and Turespaņa to make a campaign of specific promotion in Germany by a total value of 600,000 euros, of which 200,000 will be contributed by the Consell. Tourist radio transmitters, magazines and showcases of travel agencies will be the supports of this campaign, that hope to reach about ten million potential tourists. Conseller Jose Torres, once reincorporated after recent fair ITB of Berlin, expressed a "moderate optimism" for the perspective of this summer, but he stated that all the Germanic wholesalers guarantee a good rate of anticipated reservations, which makes foretell ascents generalized in the German market. Also he discarded slopes because of the World-Cup of Football. He also emphasized "the great impact" that has caused to the web page dedicated to the cicloturismo that has started up the Consell and that informs on the routes created all over the Pitiüses.
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